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7-Eleven tests packaged bananas
Chain irks environmentalists as it seeks to boost its fresh food sales.

Seafood pouches get a fresher look
Lyons Seafoods, part of the Alfesca Group in the U.K., enjoys category leadership in shrimp, chilled shellfish and smoked salmon markets. Lyons is relaunching its packaging with a new brand identity and pouch design, courtesy of packaging communication specialists Reach (www.reachdesign.co.uk), which repositioned the brand to be more emotionally engaging to consumers.

Tortilla pouches are now reclosable
Honeytop Specialty Foods' tortilla wraps are now packaged in a pouch featuring a resealable closure from Zip-Pak (www.zippak.com). The press-to-close feature helps increase storage life of the delicate foods and gives consumers more convenience. The wraps are sold in the U.K under the Honeytop brand.

Fresh salad in a cup
A new package that contains salad, dressing, cutlery and the convenience of a cup to eat it from is being used by Hicona, Liechtenstein, for its recently introduced “lifestyle product” called Market Salad. The all-in-one kit-pack looks sophisticated in the clear cup, and is a healthy snack that can be easily prepared and consumed any time, with little mess.

Trigger-happy paint cans
In the mature spray-paint market, packaging and product-use innovations are just as important as the product advancements themselves. Rust-Oleum Corp., a worldwide leader in protective paints and coatings for both the home and industry, recently launched its new Universal all-surface spray-paint line that combines innovation and product advancements.